Privacy Policy

BV Mall ("we," "us," or "our"), operated by BV MALL Global, a Delaware limited liability company with principal operations in the State of California, respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website bvmall.global and use our services.

1. Information We Collect

1.1 Personal Information You Provide

• Account Information: Name, email address, phone number, login credentials
• Payment Information: Credit/debit card numbers, billing address (processed through secure third-party payment processors; we do not store full card numbers)
• Shipping Information: Delivery address, recipient name, contact number
• Identity Verification (KYC): Government-issued ID, date of birth, Social Security Number (last 4 digits) when required for merchant onboarding or payout compliance
• Communications: Messages sent to our support team, product reviews, survey responses

1.2 Information Collected Automatically

• Device Information: IP address, browser type and version, operating system, device identifiers
• Usage Data: Pages viewed, products browsed, time spent on pages, click patterns, search queries
• Location Data: Approximate geographic location inferred from IP address
• Cookies and Tracking Technologies: See our Cookie Policy for details

1.3 Information from Third Parties

• Single Sign-On (SSO) data from Blue Vitae™ (BV) system when you log in via your BV account
• Payment verification data from payment processors (Stripe, PayPal, Pockyt)
• Fraud prevention data from identity verification services

2. How We Use Your Information

We use your information for the following purposes:

• Processing and fulfilling orders, including shipping and delivery
• Managing your account and providing customer support
• Processing payments and preventing fraud
• Calculating and distributing PV (Point Value) rewards
• Communicating order updates, promotional offers (with your consent), and service notifications
• Improving our website, products, and services
• Complying with legal obligations, including tax reporting and anti-money laundering regulations
• Protecting against unauthorized access and ensuring platform security

3. California Consumer Privacy Rights (CCPA/CPRA)

3.1 Your Rights

As a California resident, you have the right to:

• Right to Know: Request disclosure of the categories and specific pieces of personal information we have collected about you
• Right to Delete: Request deletion of your personal information, subject to certain exceptions
• Right to Correct: Request correction of inaccurate personal information
• Right to Opt-Out of Sale/Sharing: Direct us not to sell or share your personal information for cross-context behavioral advertising
• Right to Limit Use of Sensitive Personal Information: Limit our use of sensitive personal information to purposes necessary to provide our services
• Right to Non-Discrimination: Not receive discriminatory treatment for exercising your privacy rights

3.2 Categories of Personal Information Collected

3.3 We Do Not Sell Your Personal Information

BV Mall does not sell your personal information as defined under the CCPA/CPRA. We do not exchange your data for monetary or other valuable consideration with third parties for their own commercial purposes.

3.4 How to Exercise Your Rights

To exercise any of these rights, you may:

• Email us at: privacy@bvmall.global
• Submit a request through your account settings
• Call us at: +1 (888) 282-6255

We will verify your identity before processing any request. We will respond within 45 days of receiving a verifiable request (extendable by an additional 45 days if reasonably necessary). You may designate an authorized agent to make a request on your behalf.

4. Data Sharing and Disclosure

We may share your information with:

• Service Providers: Payment processors (Stripe, PayPal), shipping carriers, email services, cloud hosting providers — only to perform services on our behalf
• BV Ecosystem: Blue Vitae™ member system for SSO authentication and PV reward synchronization
• Merchants: Third-party merchants on BV Mall receive necessary order and shipping details to fulfill your purchases
• Legal Compliance: Law enforcement, courts, or regulatory authorities when required by law, subpoena, or to protect our rights
• Business Transfers: In connection with a merger, acquisition, or sale of assets

5. Data Retention

We retain your personal information for as long as necessary to:

• Maintain your active account and provide services
• Comply with legal obligations (e.g., tax records retained for 7 years per IRS requirements)
• Resolve disputes and enforce agreements

Upon account deletion request, we will delete or anonymize your information within 45 days, except as required by law.

6. Data Security

We implement industry-standard security measures including:

• TLS/SSL encryption for all data transmissions
• PCI-DSS compliant payment processing through certified third-party processors
• Access controls and authentication for internal systems
• Regular security audits and vulnerability assessments
• Encrypted storage for sensitive personal information

While we strive to protect your information, no method of electronic transmission or storage is 100% secure. We cannot guarantee absolute security.

7. Children's Privacy (COPPA Compliance)

BV Mall is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If we discover that a child under 13 has provided personal information, we will delete it promptly. If you believe a child has provided us with personal information, please contact us at privacy@bvmall.global.

8. Do Not Track Signals

California law requires us to disclose how we respond to "Do Not Track" (DNT) browser signals. Currently, there is no uniform standard for DNT signals. We do not currently respond to DNT signals, but we do not engage in cross-site tracking of our users.

9. International Data Transfers

Your information may be transferred to and processed in the United States. By using our services, you consent to the transfer of your information to the U.S., where privacy laws may differ from your country of residence.

10. Third-Party Links

Our website may contain links to third-party websites or services. We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies before providing any personal information.

11. California "Shine the Light" Law (Civil Code § 1798.83)

California residents may request information about our disclosure of personal information to third parties for direct marketing purposes. As stated above, we do not share personal information with third parties for their direct marketing purposes.

12. Changes to This Policy

We may update this Privacy Policy periodically. We will notify you of material changes by posting a notice on our website or sending you an email. Your continued use of our services after changes are posted constitutes acceptance of the updated policy.

13. Contact Us

For questions about this Privacy Policy or to exercise your rights:

• Email: privacy@bvmall.global
• Phone: +1 (888) 282-6255
• Mail: BV MALL Global, Attn: Privacy Department, 17890 Castleton St Suite 367, City of Industry, CA 91745, USA